Crowdfunding has become an increasingly popular way for entrepreneurs and creators to raise funds for their projects. However, not all crowdfunding campaigns are successful, and many factors can influence their performance. One such factor is the creator's learning, which refers to the knowledge and experience gained from previous crowdfunding campaigns. In this blog post, we will explore the insights from the WHICEB 2022 Proceedings on the impact of serial creators' learning on their crowdfunding performance.

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The study analyzed the crowdfunding campaigns of serial creators, who are defined as creators who have launched at least two crowdfunding campaigns on Indiegogo. The study aimed to investigate how the creator's learning from previous campaigns affects their crowdfunding performance.

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The study found that the creator's learning has a significant impact on their crowdfunding performance. Specifically, the study found that the more campaigns a creator has launched, the higher their crowdfunding success rate. This suggests that serial creators are able to leverage their learning from previous campaigns to improve their crowdfunding performance.

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The study also found that the diversity of indirect experience, which refers to the variety of projects supported by serial creators, has a positive impact on their crowdfunding performance. This suggests that serial creators who have supported a diverse range of projects are better able to leverage their indirect experience to improve their crowdfunding performance.

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However, the study also found that the impact of the creator's learning on their crowdfunding performance diminishes over time. This suggests that the advantage of indirect experience accumulated by serial creators may gradually disappear as the time interval between campaigns increases.

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The study's findings have important implications for entrepreneurs and creators who are considering launching a crowdfunding campaign. First, the study suggests that launching multiple campaigns can improve the creator's learning and increase their chances of success. Second, the study suggests that supporting a diverse range of projects can also improve the creator's learning and increase their chances of success. Finally, the study highlights the importance of timing in crowdfunding campaigns, as the impact of the creator's learning diminishes over time.

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However, it is important to note that the study has some limitations. For example, the study only analyzed campaigns on Indiegogo, which may not be representative of all crowdfunding platforms. Additionally, the study only analyzed the campaigns of serial creators, which may not be applicable to first-time creators.

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In conclusion, the study suggests that launching multiple campaigns and supporting a diverse range of projects can improve the creator's learning and increase their chances of success. However, the study also highlights the importance of timing in crowdfunding campaigns, as the impact of the creator's learning diminishes over time. Entrepreneurs and creators who are considering launching a crowdfunding campaign should take these insights into account to improve their chances of success.