Tick. Tock. Tick. Tock....
The final 48 hours of a Kickstarter campaign are often considered magical and legendary. It is during this time that a flood of backers realizes the true potential of your project. However, achieving success in these crucial hours requires strategic planning and hard work. This blog will guide you on how to make the most of your campaign's ending, ensuring that your project reaches its funding goals. We will discuss key strategies that can help you convert potential backers into financial supporters, focusing on various types of Kickstarter creators.
While the final 48 hours are important, it is crucial to engage and connect with backers from the beginning of your campaign. Encourage backers to pledge early by offering incentives and exclusive rewards. Establishing a strong foundation early on will significantly increase your chances of success.
When potential backers receive the reminder email from Kickstarter, they are presented with limited information about your project. A powerful way to grab their attention is by showcasing that your project is already fully funded and has a significant number of backers. This creates a sense of urgency and prompts them to explore your project further.
Your project page should be a concise and visually appealing representation of your vision. Prioritize important elements by placing stretch goals at the top and showcasing compelling reasons to support your project immediately below. Use this final opportunity to make a lasting impression on potential backers.
Unlocked stretch goals are a powerful motivator for backers, particularly in the final 48 hours. Many potential backers saw your project in its early stages, often with minimal offerings. By revealing the additional rewards and benefits they can receive by supporting your project, you create a strong incentive for them to pledge their support.
During the last 48 hours, dedicate your time and attention to your campaign. Respond promptly to comments, engage in discussion threads, and send out regular updates. Show your commitment to the project and your backers by personally thanking each supporter. Consistent interaction throughout the campaign builds trust and enthusiasm among potential backers.
The final 48 hours of a Kickstarter campaign hold immense potential for success. However, it is essential to approach these hours strategically and invest effort from the campaign's inception. Just try out these tricks focusing on engaging backers early, showcasing a fully funded project, designing a polished project page, leveraging stretch goals, and being available and responsive, you can make the most of these crucial hours. Good luck, and may the last 48 hours of your Kickstarter campaign be the most memorable and successful!
