A good picture is worth a thousand words.
Crowdfunding has become a popular way for individuals and businesses to raise funds for their projects. However, with so many projects on crowdfunding platforms, it can be challenging to stand out and attract potential backers. One way to increase the chances of success is by paying attention to the images used to promote the project. In this blog, we will explore the importance of image features in crowdfunding projects, based on the study conducted by Xinfang Zhang in the article "The Role of Images in the Performance of Crowdfunding Projects."
The study conducted by Zhang analyzed the relationship between the funding percentage of crowdfunding projects and the color and texture features of images. The study used Python and MATLAB codes to extract image features and R for relevant analysis. The results of the study showed that image features play a crucial role in the success of crowdfunding projects.
Color is one of the most important image features that can influence the success of a crowdfunding project. The study found that images with hue values between 140-160, saturation values between 120-140, and brightness values between 75-125 are popular. Therefore, images with moderate chroma, saturation, and brightness are more acceptable. The study also found that image color saturation, brightness, roughness, and line image have a negative effect on the funding percentage of the crowdfunding platform, while hue, contrast, and direction have a positive effect on the crowdfunding project on the Indiegogo platform.
Texture is another important image feature that can affect the success of a crowdfunding project. The study found that images with roughness values between 4 and 8, contrast values between 40 and 50, directivity values between 2 and 3, and line image values near 0 are more popular. Texture features play a crucial role in the recognition of the purchase object and the understanding of the purchasing scene. Therefore, it is essential to pay attention to the texture of the image used to promote the crowdfunding project.
The study conducted by Zhang also found that image features can affect the expectations of the backer for the product. Color is the most important information in product packaging, and it has a significant impact on consumers' expectations and expectations of products. Therefore, it is crucial to use the right colors in the image used to promote the crowdfunding project. Texture similarity is also applied in material identification and texture recognition activities, which is a key technology for people to recognize objects and understand scenes. Therefore, paying attention to texture features can help backers understand the product better and increase their expectations of the product.
In conclusion, image features play a crucial role in the success of crowdfunding projects. Color and texture are two of the most important image features that can affect the funding percentage of the crowdfunding platform. Images with moderate chroma, saturation, and brightness are more acceptable, while images with roughness values between 4 and 8, contrast values between 40 and 50, directivity values between 2 and 3, and line image values near 0 are more popular. Paying attention to image features can also affect the expectations of the backer for the product. Therefore, it is essential to use the right colors and textures in the image used to promote the crowdfunding project.
As a creator, it is crucial to pay attention to the image features used to promote the crowdfunding project. By using the right colors and textures, you can increase the chances of success and attract potential backers.
