Looking to optimize your post-campaign process? Learn how a well-designed Backer Survey can streamline fulfillment, enhance the customer experience, and boost your brand’s trust and loyalty!
When running a crowdfunding campaign on platforms like Kickstarter or Indiegogo, the journey doesn’t end once the funding goal is reached. In fact, the real work begins afterward, especially when it comes to managing your backers and ensuring their rewards are shipped correctly. One of the most crucial steps in this process is the Backer Survey. This article will explore everything you need to know about Backer Surveys, including how they work, why they matter, and best practices for optimizing your campaign.
A Backer Survey is an essential tool used to collect key information from backers once a crowdfunding campaign has ended. It is used to gather backer details such as shipping addresses, preferences, and additional information necessary for fulfilling rewards.
For creators, Backer Surveys are vital for:
· Gathering critical shipping information to ensure rewards are delivered accurately.
· Upselling backers to higher-tier rewards or additional products.
· Covering additional costs, such as shipping fees, VAT, or customs duties.
Backer Surveys help streamline the fulfillment process by ensuring that each backer’s order is confirmed before shipping. With detailed information on their pledge, address, and reward preferences, you can avoid mistakes and delays.
Sometimes backers change their minds or fail to complete their orders. The Backer Survey is an excellent way to re-engage these backers through survey, ensuring you don’t miss out on potential revenue. PledgeBox also offers a feature that allows creators to re-engage with dropped backers through targeted surveys, helping to recover potentially lost orders.
Collecting VAT and shipping fees through the survey is critical, especially for international backers. It ensures that you can cover the extra costs involved in fulfilling rewards, which might otherwise affect your profit margins or delay shipments.
PledgeBox makes this process easy by allowing you to include these charges directly in the survey.
The responses collected from your survey can offer insights into your audience's preferences and behavior, which can help you make data-driven decisions in your next campaign.
Make sure backers can easily confirm their rewards, whether they is a t-shirt size, a digital download, or a physical product. If you're offering upgrades, make it clear and simple for backers to upgrade their pledges.
Collect full shipping details, including address, country, and any special instructions. This will save time and avoid delays during fulfillment.
Offering additional products or add-ons can increase your revenue. You can offer a variety of choices to backers within the survey, giving them the opportunity to explore more options and enhance their experience
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Include options for backers to cover shipping costs, VAT, or customs fees, especially if you’re running a global campaign.
If you’re offering personalized rewards (like engraved items), ask for the specific details in your survey. This step is crucial for ensuring that your backers are happy with their rewards.
Always give clear instructions on how to fill out the survey, especially if there are specific deadlines or if backers need to make choices regarding their rewards.
Send out reminder emails to backers who haven’t completed their surveys. A gentle nudge can help reduce abandoned surveys and improve your data accuracy.
PledgeBox also automates this process by sending weekly reminder emails to backers who have not yet completed their surveys, helping ensure maximum response rates and minimizing drop-offs.
With many people accessing their emails and surveys via mobile devices, make sure your survey is optimized for mobile use.
A well-designed Backer Survey can also boost your pledge brand. By providing a smooth and efficient experience, you demonstrate professionalism and attention to detail, which can increase backer satisfaction and loyalty. Old-fashioned designs and poor UI can affect the customer experience and trust.
PledgeBox offers a smooth experience for backers with the following features:
· Mobile-Friendly Surveys: Backers can easily fill out surveys on any device, ensuring a hassle-free experience whether they're on desktop or mobile.
· Confirmation Emails: Once a backer completes their survey, they receive a confirmation email, reassuring them that their information has been successfully recorded.
· Shipping Tracking Emails: After orders are dispatched, PledgeBox sends tracking emails to backers, providing them with real-time updates on their rewards’ journey, further enhancing the experience and trust.
Moreover, PledgeBox allows you to customize your survey domain name, helping you create a branded, seamless experience for your backers. A custom domain enhances your brand’s image and builds trust with your backers, as they’ll see a consistent and professional experience from start to finish.
Crowdfunding platforms like Kickstarter and Indiegogo have revolutionized the way entrepreneurs raise funds for creative projects. However, it’s crucial to note that the crowdfunding process doesn’t end after you reach your goal. Backer Surveys are an essential follow-up to ensure that rewards are delivered as promised. By using the right survey platform, you can keep the momentum going and ensure the fulfillment of your backer’s expectations.
Effective Backer Surveys are key to the success of your crowdfunding campaign on platforms like Kickstarter or Indiegogo. Whether you're using PledgeBox or other survey platforms, make sure your surveys are easy to complete and accurately capture all the information needed to fulfill your campaign rewards.
With the right tools and strategies, you can ensure a smooth post-campaign experience, enhance your pledge brand, and keep your backers happy. So, what are you waiting for? Start optimizing your surveys today and take your crowdfunding campaign to the next level!
